Digital
Agri-Marketing Mondays
on April
12, 26, and May 10
6:30pm - 8pm, $10 per
session or $25 for all 3
Marketing has
transitioned from traditional methods to incorporating integrated online
platforms. This course will focus on learning how to utilize technology and
content creation to optimize a farms marketing presence. Join us for 3 sessions
for an in depth look at the following topics:
Week 1: April 12 - Basics
of Facebook, QR Codes, Basic Website Platforms (WIX, WEEBLY, etc.), Google
AdWords and Use of Instagram - Myron Thurston, Ag
Economic and Marketing Specialist CCE Madison
Week 2: April 26 - E-Commerce (Meat
Suite, Barn to Door, Shopify), Website payments (stripe, PP, Venmo) FB
Marketplace - Laura Biasillo, Agricultural Economic
Development Specialist, CCE Broome and Alicia Luhrssen-Zombeck, New Ventures,
Fresh Markets & Community Coordinator, CCE Oneida
Week 3: May 10 - Content
Creation, Importance of good photos, videos, FB Lives, Graphic design,
hashtags, incorporating virtual tours – Melissa Jo Hill,
Writer/New Media Specialist, Cornell University / CALS / CCE
Questions? Contact: Laura Biasillo, Agricultural
Economic Development Specialist, Cornell Cooperative Extension of Broome County
lw257@cornell.edu, Phone - (607)
584-5007, www.ccebroomecounty.com
$10 per session or $25 for all 3
https://cnydfc.cce.cornell.edu/event.php?id=1568
Last updated April 15, 2021