B.E.V. NY 2023: Making, Measuring and Marketing New York Wines
Tuesday, March 28 – Thursday, March 30

Tuesday, March 28 – Thursday, March 30


B.E.V. NY 2023: Making, Measuring and Marketing New York Wines

  • Tuesday, March 28, 2023, 8:00 AM - 5:45 PM
  • Wednesday, March 29, 2023, 8:30 AM - 5:45 PM
  • Thursday, March 30, 2023, 8:30 AM - 4:30 PM

We’re back baby! After two years of holding B.E.V. NY as a virtual event, we are excited that we will be able to gather in person at the Marriott in downtown Syracuse for this year’s conference. But for those who cannot make it to attend B.E.V. NY in person, we will still be offering an online option for people to attend the sessions remotely.

When: Tuesday, March 28 – Thursday, March 30

Where: Marriott Downtown Syracuse

This year, the conference program will be structured a bit differently that it has been. Previously, each day of the conference focused on one aspect of the industry – business, enology, and viticulture. This year’s program will have B, E and V sessions on each of the three days, giving attendees the opportunity to participate in sessions that they might not normally get to under the old program model.

The overarching theme of this year’s B.E.V. NY is ‘Making, Measuring and Marketing New York Wines’. There is a lot in the process of growing grapes, making wine, and selling it that is based on one’s instincts and experience, but as new tools and technologies emerge, there is a growing amount of data that can be gleaned from the vineyard, the cellar, customers, etc. to improve one’s business. But what data can be gathered these days, and more importantly, what can you do with it? Many of our speakers and sessions will be looking at this idea from different perspectives, including the vineyard.

The viticulture program for B.E.V. NY is still taking shape, but this year’s speakers include some familiar faces such as Greg Loeb, Katie Gold, Justine Vanden Heuvel, Jason Londo, Bruce Reisch, Terry Bates, and yours truly. I’m excited to announce that our viticulture keynote speaker this year is Dr. Mark Greenspan, founder of Advanced Viticulture, a vineyard consulting company based in Sonoma County, California. Mark has spent many years using a number of different tools and technologies to collect data in his clients’ vineyards, and most importantly, helping them to translate that data into practices that can improve their operations. His philosophy on this subject, which I share, is that it’s not about collecting more data, it’s about collecting the right data. More information about this year’s sessions and speakers for growers will be coming out in the next week or two as we finalize the program.

Being back in person also means that the B.E.V. NY trade show will be back as well. One of the benefits of the new location for this year’s conference is that there is room for more vendors than we’ve had in the past, allowing us to have more companies and organizations come to introduce their latest products and services to the industry. If you are interested in being an exhibitor at this year’s trade show, or you know somebody who would be, details about prices and registration can be found at https://www.bevny.org/sponsors. There are also multiple sponsorship opportunities available to support B.E.V. NY and help your company or organization stand out from the crowd and be recognized for your support. Information on sponsorships can also be found at the same link above for exhibitors.

Registration is available now at https://www.bevny.org/register. Early registration rates will end on January 31, 2023. Members of the New York Wine and Grape Foundation will also receive 25% off their registration fee for either the in-person or online option.

More information about the program and schedule will be coming out over the next couple of weeks, so keep an eye open for details. For now, be sure to mark your calendar for B.E.V. NY 2023 and plan to join us in Syracuse, or online. I hope to see many of you there.


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Marriott Hotel
100 E Onondaga St.
Syracuse, NY 13202

Last updated January 13, 2023